The International Ice Hockey Federation (IIHF) has revealed a brand-new logo and visual identity during its semi-annual congress in Nice. This marks the first major update to the IIHF’s branding in nearly 20 years, aiming to modernize its image and connect more closely with fans worldwide.
The new logo keeps the iconic rink shape and player silhouette but introduces a more dynamic, gender-neutral figure. A moving puck has been added to the wordmark, and a custom typeface brings energy and flexibility to the overall design.
With the theme “Home Ice,” the IIHF wants every fan, player, and partner to feel a sense of belonging. This fresh identity reflects a modern, inclusive vision for the future of international ice hockey.